Head of Growth
Own every dollar of demand. Drive us from ~20 live orgs to 500+ in 12 months. Build the marketing engine — paid, organic, partnerships, events, and brand.
About the role
Affirmi turns any youth sports org, trainer, or realtor into their own premium branded app — published on the App Store with their name, logo, and colors. Our thesis is simple: the point technology is at now is about making it so anyone can have their own app. We call it Everybody Apps. 20+ orgs are already live. We just wrapped an end-to-end live stream with real-time patent-pending score overlays at a youth basketball tournament. Now we need to get the word out.
What you'll do
- →Own the full growth funnel: awareness → signup → paid → advocate.
- →Stand up paid channels (Meta, TikTok, Google, X, OOH) and scale what works.
- →Build and manage a network of Brand Ambassadors at tournaments, leagues, and gyms.
- →Partner with youth leagues, tournament operators, and sports parents' groups.
- →Own the Affirmi social presence: IG, X, LinkedIn, Threads, TikTok, YouTube Shorts.
- →Work directly with the founder (Steven) on messaging, PR, investor stories, and brand.
- →Hire 1–2 direct reports within 6 months.
What we're looking for
- •5+ years in growth / marketing leadership at a consumer or SMB-SaaS company.
- •You have personally bought media and know which channels work for grassroots sports / parents.
- •You can write. Copy, ads, scripts, LinkedIn posts — everything short and sharp.
- •You are not above going to a tournament on a Saturday to hand out flyers.
- •Opinionated about brand but metrics-driven about spend.
Bonus
- +Sports parent yourself (coach, team mom/dad, league board).
- +Existing network of youth sports operators, tournament directors, or AAU contacts.
- +Video / creative production chops (reels, shorts).
How to apply
Send a note to jobs@affirmi.tv with (1) one win you owned end-to-end and (2) your first 30-day plan to scale Affirmi. No cover letter needed.
Apply for Head of Growth →